Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Tuesday, May 19, 2020

Google Core Update May 2020 - Some observations

By Adrián Coutin

Google Core Update, simultaneously deployed in all language versions of Google, landed on Google's search results, SERPs, on May 6.

We all know the disruptions introduced by updates of the type "core", because they often introduce improvements in algorithms that cause severe adjustments in the first rankings of positions in all Google indexes, and in all versions of the language.

Thursday, May 7, 2020

Structured data for broadcast events - An microdata markup example

By Adrián Coutin

Web broadcasting  events has become a more frequent fact in the Internet world. These services are  being highly demanded by the user community.

The actual situation indicate that this trend will consolidate and new events will be broadcast directly through various web platforms. Example: congress, seminars, conferences. On the other hand the highlighted rich snippets in search results are the summary of a response that can satisfy the user's concern on its own, without the need to click on the search results.

Wednesday, February 27, 2019

News searches on

By Adrián Coutin

The way in which the reader search for information has changed.

Before Internet era we bought our prefer newspaper, at the beginning of Internet Era,  users navigated to a specific website;  nowadays the open searching subject is the prefer way where a high number of users search for news without brand segmentation, from their mobile, tablet or desktop devices.

Tuesday, September 5, 2017

Remove duplicate content - Session ID pages

By Adrián Coutin

Duplicate content and SEO have a bad relationship, more duplicate content in google index we have in a website the worse the positioning will be. However, the existence of duplicate content, in many cases, is unintentionally created.

Thursday, August 31, 2017

Changes in the Google algorithm: August 2017

By Adrián Coutin

Several SEO tools have detected a "mysterious" updates of Google algorithms that, according to the Semrush Sensor Indicator, the update has affected a large number of websites. Some examples of affected web pages are commented in this post.

Monday, February 23, 2015

Semrush: Keywords analyzing in websites with duplicate content

By Adrián Coutin

The Google algorithm updates, especially Google Panda, have increased the need for controls of the quantity and quality of content in a websites.

Google Webmaster tools are useful for controlling content processed by Google. However Semrush  provides important data that allow us to analyze Web sites affected by Google Panda helping us to work on solving penalties generated by this algorithm.

Sunday, January 11, 2015

SEO: 12 things that YOU SHOULD NEVER DO

By Adrián Coutin

Developing a Web project should respect most critical aspects of search engines optimisation (SEO) because finalizing and launching a Web site all people will asking about traffic.

Each project Web is different,for its technical elements and for the audience that we address content, services, etc.

At the same time Google or any other search engines is going to evaluate and process the new website according to multiple variables, more than 900 millions, (for example Google).

Sunday, January 4, 2015

Meta tags forgotten: "NOODP" "NOYDIR"

By Adrián Coutin

Short History

Backlinks from directories were links with high value for any web pages. Directories as Dmoz and Yahoo! were used for link builders as main sources of quality links some time ago.

Dmoz was the most important directory for Google. In fact it was the  Google Directory source some time, when directories were used as information source. Dmoz is, in fact, a directory edited for humans so linkbuilders can't manipulate very easy. I remember some years ago, probably 2008, that SEO expert Danny  Sullivan said that obtain an link from Dmoz is the same that win the lottery.