Tuesday, May 19, 2020

Google Core Update May 2020 - Some observations

By Adrián Coutin

Google Core Update, simultaneously deployed in all language versions of Google, landed on Google's search results, SERPs, on May 6.

We all know the disruptions introduced by updates of the type "core", because they often introduce improvements in algorithms that cause severe adjustments in the first rankings of positions in all Google indexes, and in all versions of the language.

Thursday, May 7, 2020

Structured data for broadcast events - An microdata markup example

By Adrián Coutin

Web broadcasting  events has become a more frequent fact in the Internet world. These services are  being highly demanded by the user community.

The actual situation indicate that this trend will consolidate and new events will be broadcast directly through various web platforms. Example: congress, seminars, conferences. On the other hand the highlighted rich snippets in search results are the summary of a response that can satisfy the user's concern on its own, without the need to click on the search results.

Wednesday, February 27, 2019

News searches on Google.es

By Adrián Coutin

The way in which the reader search for information has changed.

Before Internet era we bought our prefer newspaper, at the beginning of Internet Era,  users navigated to a specific website;  nowadays the open searching subject is the prefer way where a high number of users search for news without brand segmentation, from their mobile, tablet or desktop devices.

Tuesday, September 5, 2017

Remove duplicate content - Session ID pages

By Adrián Coutin

Duplicate content and SEO have a bad relationship, more duplicate content in google index we have in a website the worse the positioning will be. However, the existence of duplicate content, in many cases, is unintentionally created.

Thursday, August 31, 2017

Changes in the Google algorithm: August 2017

By Adrián Coutin

Several SEO tools have detected a "mysterious" updates of Google algorithms that, according to the Semrush Sensor Indicator, the update has affected a large number of websites. Some examples of affected web pages are commented in this post.

Tuesday, May 5, 2015

Frogseo against Google Panda 4.1

By Adrián Coutin

A high number of websites have been affected for Google Panda and its frequent updating. More recently Panda's update, Panda 4.1, designed to penalize "thin" or poor content from ranking well.

According to Google sources about 3% to 5% of search queries were affected for Panda 4.1

Sunday, April 12, 2015

Next Google Panda update: Doorway pages: One

De Adrián Coutin

Google Webmaster Guidelines inform us a new key update that extends concept of "Doorway pages". This kind of pages were penalised for Google Panda in February 2011.
According to this extension of the doorway pages definition are considered as doorway pages, and thus eliminated from the search engine results pages (SERP), those pages designed exclusively for good positions for specific searches  queries, where each results ends up taking the user to essentially the same destination.